Logos play an important role in elections as these are the names that will be standing out in flags, merchandising, hats and big banners. People will not only associate the candidate and his name to a campaign, but also their logo. This is why we are taking this chance to rank the 2020 Presidential Logo Campaigns for the USA.
Our team at LogoCrisp thinks that presidential logos need to be bold, short, they can either follow the colors of the American flag, but if they need to stand our, opting for different colors can be an option. They should not contain the full name of the candidate either.
Andrew Yang wins the competition for the worst logo of the 2020's presidential campaigns. There is no message being conveyed in the logo. The colors are far from the United States flag palette. The flag can be associated with the Polish, Turkish, Austria or Indonesian flag, but not like the United States one. It looks like a flight company logo brand. Don't do this, please.
Jay Inslee did her logo on Microsoft Word. That's it.
Amy Klobuchar used the 3 fonts that she liked the most and the 3 colours she liked the most and glued them together. It doesn't provide the bold and confidence message that should be present in any presidential logo.
Marianne Williamson will probably obtain only votes from women. Nonetheless, this is a presidential campaign and I doubt this logo is tailored to the different communities.
John Delaney's logo goes in the same bucket as Andrew Yang's one. The additional points go for telling what the logo is about: "For President 2020".
Eric Swalwell provides a really nice logo. It's bold. It's clear that the logo is for the presidential elections, but we find that adding the "Swalwell" to the logo is unnecessary and additional information. Probably Eric+Flag would sound better.
Hicknlooper may have hidden some secret in his logo. It has a star and 3 mountains, but the star is in the middle of the 2nd highest and the tallest mountain. Why? Logos with hidden messages are really strange.
Is this logo even for the Presidentials? Who's Pete?
Probably the accent on the "A" is quite important for Julián Castro. But why? Just why?
Bill de Blasio opts to use a different colour combination, to completely distinguish from the American flag color pallette. Nonetheless it looks like a logo for a Consulting company. It's just plain text, with no ambition.
Tulsi Gabbard decided to use a different font. It would certainly fit better for a company such as "TESLA". It needs something but I can't figure out what exactly.
Cory Booker opted to keep a similar but lighter colour pallete for the logo. We think that the 2020 is not necessary as the colour combination is quite popular for the presidentials.
Clean and bold. We'd probably just change the font to a less standard one. Eventually a custom one.
Steve Bullock does it perfectly here. The 2 strings of read and blue, the year and his last name. A simple yet powerful combination.
Kamala Harries opted for a different logo with a message gluend in it. Kamala is for the people. Kamala who? Kamala Harris, for the people! Easy to recall.
It follows a similar strategy as the Bullock's one. Bernie Sanders goes for a fresh blue and red with a special star on the "i". It's nothing special design wise, but it's catchy.
Bold. Clean. Stands-Out. Good job Team Wayne!.
Elizabeth Warren get's the #5 Position. Her logo wins for the bold and clear font. And if you want to know more, visit her website!
Kirsten Gillibrand correctly used her last name for the logo. It clearly provides a bold and clean label. It's clean, it's simple, it's great!
William F. Weld gets the #3 position. His last name has 4 letters, the year has 4 numbers. W E L D. 2 0 2 0. Simple logo design work, yet powerful. With a great contrast that transmits confidence.
We were really sad to end the list without a B&W logo until we found Beto O'Rourke's logo. His "Beto for America" provides a beautiful, bold and powerful combination. This would probably a logo made by me or one of our team mates at LogoCrisp.
Joe Biden wins this competition. He merges the BIDEN in his name with the USA flag. He also has space to state he's running for president. In fact, the "Biden President" allows him to state he's already "a president". Good word combination, clean font and excellent design work to integrate a flag in the letter "E" of Biden.