Designers should play a key role when it comes to sustainability, at the end of the day you’re designing people’s day-to-day life. Many designers contribute to the project development with the ideation process and ending with the delivery stage.
Sustainable design refers to the design process which integrates an environmental friendly approach and considers natural sources as part of the design.
Sustainability has raced to the top of everyone’s buzzword watchlist with record speed.
Despite its relative importance, few designers have a clear understanding of what the word and its attendant concepts actually mean, while fewer still can relate it to their everyday practices or understand the implications it holds for their future.
Sustainable design refers to the design process that integrates an environmentally friendly approach and considers natural resources as part of the design.
While different design disciplines adopt sustainable development methodologies, the graphic design industry still lacks on being friendly to the environment. In most of graphic design schools there’s no reference to sustainable education in comparison to other fields such as architecture and product design.
The graphic design industry contributes as key visual communicator for different industries, its role to achieve sustainability is very important.
The sustainable practice for graphic designers include a wide range of considerations including both traditional and digital graphic design domains. These considerations include materials, ink, paper, and the design itself.
In Green Graphic Design, author Brian Dougherty argues that graphic designers need to think of the process starting from the end rather than the beginning. Designers should start to think about the delivery, production, and then the ideation steps. Then, an evaluation process should be applied to the whole project including internal development factors such as printing techniques and external factors such as shipping and carbon emissions.
“Graphic designers advocating for social responsibility in the arts are only too aware of the negative environmental consequences of the consumer society” (source)
Although the move to digital media such as emails, ebooks, and digital advertisements, printed materials are still an essential part of the graphic design process. The increasing usage of paper has a negative environmental impact on trees as they are considered a source for paper to be used in printing. Additionally, the paper industry requires consumption of fuel, electricity, and steel used by the different machines.
Wise usage of paper should be considered. Recycled paper can be used to reduce the consumption of forest resources. Implementing industrial technologies that reduce the fuel and electricity consumption in the paper production process contributes to reducing the environmental impact of this part of the process.
The ink used in printing contains pollutants and some printing inks include volatile organic compounds (VOCs), which contributes to global warming and climate change. Additionally, the VOCs emission mixes with vehicle exhaust to form photochemical smog. Inks can contain toxic heavy metals such as barium, cadmium, and lead. In order to reduce the pollution produced by printing inks, ink should be used wisely to reduce waste and experienced ink management should be applied.
In addition to the main paper and ink factors, side factors affect the printing process such as the emissions to air and water, waste of the printing process, excessive usages of electricity and power sources. These factors should be considered in order to reduce the pollution and waste produced during the printing process.
While the printing industry contributes to pollution through the usage of an unreasonable amount of ink and paper, digital design contributes to climate change through the usage of electricity. Designing applications for web devices should lower the use of electricity sources. For example, Apple stopped the support of Adobe Flash for animation on its mobile devices in order to avoid the massive consumption of battery and CPU calculations produced by the Adobe Flash Player. Technology used in digital design should be replaced with other forms that have less power consumption.
Additionally, the new releases of applications should be designed to run on the older devices to avoid the waste produced by the throw-away rate of these antiquated devices and replacement with a new device even if the recycled process is expected to be improve electronic waste.
Most graphic designers work in offices or workplaces where air conditioners are used. Switching to green power and reducing the electricity usage can contribute to building a sustainable workspace.
In addition to the above factors that should be used wisely in graphic design projects, a number of points should be considered by graphic designers toward the process itself as well as to the client. These considerations include the following:
More is less – Try to reduce the usage of materials that contribute to pollution and climate change. For example, use less paper when possible or replace current printing ink with less pollutant replacements.
Use recyclable materials – Depend on recyclable materials rather than then on one time used resources that end up in landfill.
Reduce the bleed when possible – expanding the design to lessen the bleed increase which leads to the ink waste. Try to reduce this waste by keeping the bleed white when possible.
Use VOC-free inks – the pollution produced by the VOCs can be diminished significantly by using VOC-free alternatives.
Use Chlorine-free paper – use chlorine-free paper rather than the paper materials that have been bleached using Chlorine. The materials are known as Totally Chlorine Free (TCF) or Process Chlorine Free (PCF).
Provide eco-friendly options to clients – graphic designers can provide an eco-friendly option for the client, encourage them to move to a sustainable approach and mention this approach in their products to increase their brand value.
Graphic designers should adapt sustainable design guidelines in their projects in order to reduce the pollution and waste produced during both the printing and digital design process. Designers are also encouraged to reduce the pollutants when using materials such as paper, ink, and printing machines. In addition, the reduction of electricity usage and switching to green power are encouraged for both print and digital design industry.