Many people around the world already thought about creating a youtube channel at least one time, specially when we all were on self-isolation. With more spare time than usual, the idea of creating video content about things that you love and making profit out of it looks more appealing than ever, leading many individuals to create youtube channels during quarantine.
However, along with creativity there are many other things that will help your content to get the attention it deserves, being one of them hard work and the other one a logo for youtube that represents your brand. Since not everyone has the design skills to create their own logo or the budget to pay for a designer, a free logo maker can be a huge help, giving you many icon options to choose from, showing you grids that will help your logo to be harmonic and offering you various image formats that can fit every social media assets, including a proper youtube logo size, ready to upload. Let’s begin with the tips that will help you create a winning logo for youtube:
People usually fall for logos they can easily associate with the industry of the brand. So if you are already brain-storming which icon suits you best, start with this question: “What do I want my channel to be about?”. For example, if you want to create a cooking channel, try to choose icons that can be related to that, like a chef icon or even a fork and a knife… who knows? If you are afraid of being too over-the-top or even if you're having a creative block, you can use a free logo maker to see the options they offer you in your category. This is helpful even if you’re just searching for references of what will be the main look of your logotype.
2. Colors that Speak:
Now that it’s time to choose the colors of your brand, we will give you this major tip: try to stay away from the trendy colors or even your personal preferences, because those can change very quickly. Since there is no such thing as “popular colors” when talking about a logo for youtube, it is important to choose something that speaks the essence of what you are doing. The meaning behind the colors you choose is the main thing you should worry about, taking into account that the psychology of colors can improve a customer’s brand perception.
The number of colors on your logo is also important, especially because you don’t want to clutter the appearance of it with too much information. On the other hand, you don’t need to choose only one color, being the ideal number one to three shades. Avoid choosing colors that are contrasting, because it can look confusing very easily. A great tip is to search for color palettes related to your theme.
3. Clean Name, Clean Fonts:
When choosing the text you want next to your icon, try to go for your channel name or even your slogan. Don’t forget: “your brand should be easily associated with what you’re doing”. Although it looks easier, this task should not be underestimated. The way your icon and your font look together can emphasize the advantages of your logo and brand, while choosing a “messy” one can do the exact opposite, making your business look less trustable and evoke nasty feelings.
Here are some font types and what they can say of your brand:
Now that we learned about different types of fonts, it’s important to know a few things: First, simple fonts are the best type to work, being very easy to reproduce, either on small banners or even on promotional materials. And lastly, do not go for a font just because it’s trendy. Like when talking about colors, you don’t want the appearance of your logo to be short-lived. Choose a font that will make your business prosper for many years, because what is popular in 2020 may not be popular in five years.
When talking about logos less is more, and the meaning behind the word “timeless” it’s something that you should keep in mind during the design process, especially if you want to have a well-succeed youtube channel that will prosper for many years. Let’s design?