Logo Crisp Blog

How Long Does a Designer Take to Build a Logo?

Besides using any online logo maker tools, when you order a professional design service, such as the Enterprise package that we offer in LogoCrisp, you are buying a designer's time. It is quite important to understand how long it will take for you to receive the final version of your files.

Specifically, on LogoCrisp, the first step is to place an order and get into our queue for professional logos. This waiting time is normally short. Usually, our team gets back to you within the same business day. Worst Case scenario, if you order during the weekend, you may receive a reply on the following Monday.

Generally speaking the first step with any professional logo designer, starts with a briefing.

The First Step: A Design Briefing

Any good designer will always request information with the client. It is very important to understand:

  • The Do's and Dont's of the Logo - What can't we do and what we should always do in the design;
  • Which colours are forbidden and which are the target colours;
  • What is the industry and the competition;
  • What is the audience;
  • Other questions related to the business.

On the above stage, a good designer will spend around 4 hours to review the briefing and research your brand,

The Second Step: Brainstorming & Inspiration

The Brainstorming process is when the designer picks a pencil and a paper and starts doing initial sketches of the logo. This is also the moment when the designer will look for inspiration for your brand.

This process can take up to 3 hours.

The Third Step: Logo Concepts

Here at LogoCrisp we send our client's an initial concept of the logos. Based on the previous sketches, we come up with an initial concept (or more). These concepts are normally very raw and the main goal is to validate the idea with the client. We usually take around 4 hours to have the first concepts.

The forth Step: Validation

We send the first concepts to our client, aiming to receive some type of input that could validate the idea we're taking with the logo. It's very important to have the client and the designer in the same tune. If the customer doesn't feel pleased with the initial concept, we go back to the 1st step again.

The validation procedure normally takes up to 1 hour.

The fifth Step: Building on the Concepts until the final logo

Several iterations will take place here, from the concept that is chosen until the final logo. We'll be improving and making variations in the concept to follow the client's direction and aims with the logo. We will also be very honest with our feedback if we feel we aren't going with the aims provided in the 1st Step, for the briefing. This can take up to 5 hours.

The Sixth Step: Logo Delivery

After different iterations, it's time to deliver the logo. We will resize and adjust the logo into different formats. This should take no longer than 30 minutes.

Total Time is, therefore: 17 hours and 30 minutes. Obviously, this timing isn't always fixed. Bigger Brands, of course, spend much more time designing their logos.

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